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6 Ways AI-Enabled Chatbots Can Drive Membership for Associations

As any association leader knows, membership is the driving force behind credibility, connection, and growth.

Members are the genesis of every association. 

That’s why understanding your members and potential members is so important. You must solve their pain points, answer their questions, and prioritize their needs. 

Fortunately, you can do this with an artificial intelligence (AI)-enabled chatbot. AI-enabled chatbots like Betty Bot combine advanced AI techniques and generative chat (ChatGPT) to intelligently engage with your website visitors.

Below, we explore how you can use AI-enabled chatbots to drive membership for your association.

1. Enhance Customer Experiences

If you’ve ever conversed with a traditional chatbot, you’ve likely experienced the frustrations associated with misunderstandings and unrelated responses. With AI-enabled chatbots, those issues are eliminated. These chatbots study your content in depth and analyze your language patterns so they can hold natural, engaging, and contextualized conversations with your website visitors.  

2. Boost Member Engagement

When you only have a limited amount of time and staff, it can become a challenge to juggle everyday member inquiries or comments that arise. It can also be difficult to let go of these tasks, especially since you want to ensure each member receives a thoughtful, accurate response. 

Fortunately, AI-enabled chatbots are designed to provide these responses. Because the AI technology used in chatbots like Betty Bot reviews and understands the content on your website, it can craft reliable, detailed responses to any inquiry, keeping your members engaged and satisfied with their interactions.

3. Improve Data Collection

While AI-enabled and traditional chatbots can both collect member data, the former allows for more extensive, smart data collection. AI-enabled chatbots are constantly learning from their conversations, and they use that information to improve communication with members. This can include asking detailed questions about their interests and pain points, and ensuring data is collected from prospective members.

4. Optimize Marketing and Outreach

With improved data collection comes the ability to optimize marketing and outreach efforts. AI-enabled chatbots can ask the right questions to filter qualified leads and collect member data. Associations can then use this information to create powerful marketing and email campaigns tailored specifically for these leads. More so, information from the conversation itself can be used to answer their questions and address their unique pain points.

5. Automate Repetitive Processes

AI technology like chatbots can streamline the redundant process of responding to website visitor inquiries, freeing your team to work on higher-level tasks that AI cannot perform. Having AI handle these repetitive tasks can save your association’s marketing team up to 25 hours per week, which translates to improved efficiencies and increased cost savings.  

6. Outperform the Competition

AI technology adoption has more than doubled since 2017, meaning one thing: Sooner or later, AI will be a part of nearly every organization’s processes, and you don’t want to get left behind. Plus, AI-enabled chatbots enable you to improve and personalize your overall member experience, keeping you a step ahead of your competition.

Boost Your Membership with AI Technology

Are you ready to grow your membership with AI-enabled chat? Transforming your processes is only a click away—schedule a free demo with us to get started.